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The thing is though, basically everyone worldwide who has been to university in the last few years has seen them and knows about them, and has laughed at them.

When those people grow up, and achieve control over the popular media, suddenly we'll start seeing references to this period of culture in the new media of the day. It'll be seen as much more important than it is now as well, as the educated middle classes exert their control over cultural memory.

Also at some point the children of todays students will likely decide that memes and early internet culture in general is retro, and it'll all be vogue again, and we can complain that it's not as good when its holographic or something.

This can be seen in music. Jazz used to be a scary sound that would cause your daughters to start having sex with black people, now it's the height of sophistication. At some point in the last 15 years hip-hop became an art form in the eyes of the media elite. The current resurgence in commercial rave music is partly to do with the veterans of the 90s scene being in a position to start large businesses. At some point in the future the extreme, venetian snares end of electronica will likely be looked upon as jazz/classical is now.



>suddenly we'll start seeing references to this period of culture in the new media of the day It is already starting, just look at this job offer (it's German, but you'll understand the reference to rage comics at once):

http://www.sixt.de/php-entwickler




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