That would be a stupid (and costly) mistake. Better to forge a deal with Metro AG, pay the piper, and invest in the brand.
Perhaps that's what will ultimately happen - if you remember the Cisco/iPhone "debacle", that was free earned media. Apple essentially paid Cisco for keeping the iPhone name alive in the media for weeks.
Perhaps that's what will ultimately happen - if you remember the Cisco/iPhone "debacle", that was free earned media. Apple essentially paid Cisco for keeping the iPhone name alive in the media for weeks.