I like it. I see it as ostensibly a product for engineers and so when I see a name like S2 it's immediately clear that it's a product led and conceived by engineers.
I also see that on your pricing page -
"We are building the S3 experience for streaming data, and that includes pricing transparency"
Love the simple and earnest copy. One can imagine what an LLM would cook up instead, I find the brevity way preferable.
Yes we are not trying to confuse S2 with S3, we just think S3 is the best damn serverless experience out there, and we aspire to that greatness. We borrowed the structure of that name to reflect that aspiration, as have other services inspired by S3 like Cloudflare's object store R2.
(Founder) I have definitely received that advice before :) - to not seem like a regression from S3. But as an abbreviation for Stream Store, it made sense.
We say stream because we would rather not be confused with "logs" as in application logs, but rather associate with the world of streaming data where this primitive is very relevant. We don't mean stream as in a TCP stream or live stream.
When I was a student we had a Facebook group to share information, and one angry guy ranted that the correct shortening of "Mathematical Analysis" is not, in fact, "anal", as we were used to say
Including potentially in court / to lawyers? IANAL, but isn't this just inviting Amazon to claim it's deliberately leveraging their 'S3' trademark and sowing confusion in order to lift their own brand? (Correctly, and even somewhat transparently in TFA, IMO.)
