Here's a suggestion for your value proposition:
Collaborative notetaking made simple.
I actually started with a more complicated sentence [Real-time collaborative editing made simple] but then I saw Helen's comment below your blog post and think she has a more concise description.
I suggest you follow this up with a way (such as a story) of how a customer uses your product. This is where you can use the phrases: notetaking, realtime, and capturing ideas.
I understand why you're trying to steer people towards "notes" and "notebooks". You might not like the fact that people are going to assume your competition is [strike]Google[/strike] Apache Wave or Wikipedia (ok - I mean wiki software) or Evernote, but you need to come up with good answers to those questions and this is where you can focus on important features that you have. It doesn't matter who you think your competition is - it matters what your customers think your competition is. Keep in mind that people are familiar with Wikipedia, and understand the idea of editing a wiki. Use this to your advantage. You need to paint the picture of how this affects them by making it real to them i.e. zero in on their pain point - they may not even know that they have it.
I actually started with a more complicated sentence [Real-time collaborative editing made simple] but then I saw Helen's comment below your blog post and think she has a more concise description.
I suggest you follow this up with a way (such as a story) of how a customer uses your product. This is where you can use the phrases: notetaking, realtime, and capturing ideas.
I understand why you're trying to steer people towards "notes" and "notebooks". You might not like the fact that people are going to assume your competition is [strike]Google[/strike] Apache Wave or Wikipedia (ok - I mean wiki software) or Evernote, but you need to come up with good answers to those questions and this is where you can focus on important features that you have. It doesn't matter who you think your competition is - it matters what your customers think your competition is. Keep in mind that people are familiar with Wikipedia, and understand the idea of editing a wiki. Use this to your advantage. You need to paint the picture of how this affects them by making it real to them i.e. zero in on their pain point - they may not even know that they have it.
Hope this helps