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The Rise and Fall of Matchbox's Toy-Car Empire (hagerty.com)
172 points by NaOH 1 day ago | hide | past | favorite | 116 comments





Years ago, with the help of eBay, I built a "dream" small collection of Matchbox cars that I would've liked in childhood, and that would've practically been impossible to find amongst brick&mortar stores then.

Sorry, I'll admit I unboxed the ones still boxed, since I think toys are meant to be out and played with, not pumped collectible investments.

(I no longer have them, though. I was selling my Concept 2 erg, in preparation for moving house, and the buyer noticed my Matchbox dream collection in a tray on the table, and remarked that her nephew/grandson would love those. She'd just given me several hundred dollars for the rowing machine, and I was moving, so I threw in the Matchbox cars.)


A theme in the Toy Story movies was collectors vs. kids, and the toys always seemed to prefer being with the kids.

I think you made the right decision.


>> A theme in the Toy Story movies was collectors vs. kids, and the toys always seemed to prefer being with the kids.

I suspect my Barbies would have preferred to be with a collector and keep all their limbs and eyes and hair. #Barbicide


Nice try, that's what a boxed collector would tell everyone to increase the unopened collection's value.

Counterpoint: the kid probably won't appreciate it and will be back on fortnite within hours

How odd, I have a collection of Hot Wheels though for my entire life I've preferred the feel of Matchbox, and I have an erg at which I suffer for hours a week.

I don't intend to sell my erg but I'm currently in the process of selling my Hot Wheels collection...I wonder if the buyer will notice my erg and remark how much they too love torturing themselves and would I perhaps sell it to them.


Love that you threw them in. I’ve found this funny as an adult in my life— you may spend time collecting xyz, but suddenly letting it go can be easy in certain situations.

I have various things that I don’t really want but I’d hate to just toss in the trash. Would love to find someone who would value them for at least a while. I’m going to give moving a couple of them a shot in November.

If they're practically ship-able, eBay excels at this.

Or, some niche items can be sold on Web forums (e.g., for particular retrocomputing platforms).

I also give away stuff locally, on CraigsList and a nearby university list, and on the curb.

(But I never put an item in the "free stuff" category of CraigsList. Always list in the topical category, and don't label it as free in the metadata, even if it is. Too many aggressive flippers and mentally ill people monitoring specifically for anything free, and IME it'll tend to be a big time-waste and a questionable new home.)


I sold the last of my vector arcade games to a friend when I was moving (Tempest and Space Duel). I threw in a PCB from Major Havoc too just to give it a good home. A few days later I decided to price check that board and some collector had recently paid $1200 for one. I was happy it went to a decent home instead of sitting on my shelf.

I would give a limb to own a real Tempest arcade console. I cannot fathom how many quarters of mine the local box ate when I was a kid. To me, it was the best gameplay and graphics of the era.

The vibrancy of the color vector graphics made Space Invaders and Defender look lame by comparison.


That’s a cute anecdote, thanks for sharing :)

Those things were pretty popular in East Germany as present from your relatives across the border or bought at the 'Intershop' (https://en.wikipedia.org/wiki/Intershop).

I still have a shoebox or two full of Matchbox cars in the attic.

Also I remember that during my job education as (industrial) tool maker in East Germany our master used to rave about Matchbox cars (and specifically Matchbox, not other brands) and how surprisingly hard it is to build the precision tools needed for creating such fine detail, and how baffled he was that western companies could afford to build such production lines "just for toys" - in that sense, Matchbox was even an effective Cold War propaganda weapon ;)


Part of me thinks "Oh they're just cast from cheap pot-metal" But if he was talking about the machining needed to make the molds (in a pre-CNC environment), including multi-part molds to allow for parts of the car that curved in (i.e. not a straight lift-out on release), then yes. The tooling needed to make them in volume, at the quality they needed, was pretty impressive for "just a toy"

So add Matchbox cars to Levi's 501s as subversive western imports. :)


As another Ex-GDR citizen here, I think the most subversive were the thick shopping catalogs of the big West-German mail-order companies (Otto, Quelle, Conrad [Electronics]).

I don't remember how or why we got them, but for some reason we did, once in a while. I think they should have been confiscated at the border, but apparently enough West German visitors happened to have one with them on visits, that remained undiscovered, or they were left in some of the many parcels (especially around Christmas time) sent from West to East Germany.

We would look through those thick foto-color glossy paper catalogs, looking at one unobtainable item after another. In every category, from clothes, furniture, tools, toys, to electronics. The difference in quality was several decades, the difference in variety and quantity was at least two orders of magnitude, with many items having no equivalent at all in the East.

The paper and the print quality alone were on another level, and they made that for a throwaway shopping catalog?

Just for comparison, when I turned 14 and was given some money I spent about 1100 East German Marks on a mono cassette recorder (https://ddr-hifi-technik.de/wp-content/uploads/2023/03/IMG_2...). At the same time a stereo recorder's price in West Germany was something like 99 DM. I could not afford the East German stereo variant, that would have cost 1400 East German marks. A typical salary in East Germany was around 1000 East German Marks.


Thanks for telling your story. I always find stories like this to be fascinating.

> Matchbox was even an effective Cold War propaganda weapon ;)

Some Soviet exposure to Matchbox might well have been intentional by the West, given that we now know there was energetic and creative propaganda, including the CIA propping up an entire art movement:

https://www.independent.co.uk/news/world/modern-art-was-cia-...

Today, spies can just robo-post on their adversaries' social media apps, to neutralize a dozen years of formative education.


Matchbox cars were the best!

In particular, they tended to roll much better than Hot Wheels.

The "axles" were some kind of fine spring steel. The matchbox cars had noticeably less drag than other brands and rolled farther and more straight. The plastic on the wheels was more flexible and smooth.

I do think that some thought went into how these things rolled. Or maybe I am mis-remembering my childhood experiences? I guess I will never find out!


>they tended to roll much better than Hot Wheels

The older history is different.

I was already a Matchbox fan when HotWheels were first introduced: HotWheels invented the "give it a push and it rolls a good distance" type of wheels-on-wire-axles, slick enough that they could make the HotWheels race track with the spinning rubber capstan sending the cars all the way around the track. A Matchbox's wheels would turn, but it would only roll inches if given a push.

Matchbox was getting crushed in the market. Then a year or two later (a long time when you're a kid) they introduced the Matchbox Superfast line which had the same type of wire-sprung wheels, but they still weren't as good at rolling as HotWheels.

but being a child on-the-spectrum I was pretty upset by the whole thing for another reason, because Matchbox cars were realistic reproductions of actual car models (Maserati Ghibli); HotWheels cars were imaginary fantasy cars (Green Goblin or something), and I couldn't stand them, I liked realism and my favorite way to play with them had a lot of parallel parking... but HotWheels were better.

so the end of the story is... I hit puberty


I was born in 76, exactly 10 years after my brother.

As a result I inherited a lot of his toys when he grew out of them, such as his car collection (which wasn't all that huge). I bought my own ones in the early '80s and comparing them they weren't even close in quality.

The build quality of the older cars were far superior. The metal was thicker and stronger and any moving elements like the occasional opening door would last a lot longer. Sometimes you'd get a new car that could compete in a distance race down a sloped track, but in general their build quality felt very random.

There was especially one from my brother that was my favourite, I think it was a '76 Chevrolet Corvette in orange. It was extremely solid and ran very well, unfortunately at some point I tried to paint it and that damaged the axles, after which it was never the same.


Nope, Matchbox were indeed the best. They were incredibly high quality compared to similar brands. Really surprising for such a cheap mass-produced toy.

It’s interesting that Hot Wheels got the Coke and Matchbox seemed like Pepsi to me, someone that was from the outside. I wonder why. Maybe the name is just better.

The "axles" on Hot Wheels were a joke of a very thin metal wire. I had many Hot Wheels with bent axles, but I don't remember any of the Matchbox cars doing that. Sadly, as an adult spending enough time on the road as a driver, I've seen my fair share of real cars with wheels that eerily reminded me of those Hot Wheels.

Interesting. I remember my Hot Wheels rolling better than the few Matchbox cars I had (early 90s). Maybe the Matchbox cars I had were older and left over from my brother, or maybe the quality had changed at that point.

I think Hot Wheels roll better and further but are otherwise inferior in almost every respect - thinner metals, chippier paint, slightly off-scale.

Before the early 1960's I was a preschooler and like many American kids had gotten a Matchbox car in a Christmas stocking one year.

They came in a little box that had the two-tone artistic motif intended to be reminiscent of an actual box of traditional wooden matches.

It's hard to remember if they were all right-side steering, but the boxes were definitely made for the North American market, and naturally in the days of non-fiat currency were permanently imprinted with the purchase price in US terms which was 50c. Approximately half the size and twice the price of a pack of cigarettes. Like anything else there was no foreseeable reason that the price would be expected to increase whatsoever. A half-dollar for something like this was recognized as truly overpriced already compared to many other types of toys, but sooner or later most young boys had one or more.

In Florida most people still went back up north during the summer, except for a number of hardy retirees who actually liked the sub-tropical environment. Remember almost nobody had air conditioning yet except for banks and supermarkets. Which had big lobbies where senior citizens would congregate daily, of course banks closed at 2:00 PM and no supermarket opened before 8:00 AM or remained open much after dark. If you wanted some essentials outside those business hours your only choice was a 7-11 store, which as the name implies, was open from 7:00 AM to 11:00 PM. But on a Sunday many of those 7-11's had not yet defied tradition, and were not open for business, just like anything else.

In the local Eckerd Drugs store, they had small selection of various toys in one aisle, and had been carrying Matchbox cars obviously since before I was born. And a few of those were still on the shelf, priced at 35c. These were the unpopular oddball construction models or very unfamiliar designs that did not resemble any American cars. Apparently 35c was the price they were when it was closer to the immediate post-war period. So all the mainstream models had been picked over for years before I became a student and earned an allowance of 25c per week for various household chores. Remember back then there was only a small percent of the number of kids in the Florida "snowbird" cities compared to any ordinary US state, since most residents were over 65 years old. When they would buy a Matchbox for a grandchild the purchase was usually made up north where the grandchildren were, but when the kids came down to visit grandma in Florida they would sometimes get one. However there was a great deal of hesitation for someone born in the 19th century to pay 50c for such a small toy. Or anything else where you could detect the least bit of overpricing. A lot of them were still in shock from the pre-war devaluation of the US dollar, where their parents' generation of private ownership of gold was first outlawed, confiscated and reimbursed at a "fair" price, before the devaluation could be accomplished. This had been so painful that there was somewhat of a backlash of attitude that it could never happen again outside of another world war brewing.

Anyway, I don't think the Matchbox factory built very many different models at one time. Probably doing a large run of each new model, which would go into inventory and sell for years while the factory retooled for the next designs. So they would arrive in the stores like comic books, on a regular basis the store would get about a dozen of a new model, about half would fly off the shelf and the rest of the new ones would join the other recent models so there was always a selection of between 10 and 20 different choices, other than the few dusty old 35c items. I would imagine when a certain model sold out at Eckerd it would be restocked until factory inventory had been fully depleted. There were a number that I had wanted to buy but were sold out before I could save the money. But there was always something interesting and new on a regular basis.

I would save my money and try to purchase one per month, I didn't know the value of the dollar to begin with but I thought they were nifty. Kids who had them did feel kind of fortunate having a fancy imported toy, even if it was a small example.

A very big number of pre-teens back then had been born up north where their family had traditionally earned twice as much for generations compared to Florida, where there wasn't even 10 percent as many career opportunities, most anything else would be considered minimum wage today. Of course there were no "minimum-wage" regulations yet.

Well they just didn't value the dollar as highly as we did, and didn't take as good care of their toys by nature.

These were models worthy of display when new, but kids played with them, plowing through the sand, crashing into each other and stuff. One thing was, the paint on some chipped real easily, they could be dented and they only rolled as well as you would expect from a model descended from things originally produced mainly for sitting on a shelf decoratively.

Once there were more numerous spoiled kids who had moved down, and Matchbox got more popular, those kids were rapidly accumulating more than I had which took me years.

But I was careful only to crash a small number of mine, especially since most of them were irreplaceable and had not been available for years. Eventually they had collector cases that held a couple dozen, and I had two cases where only a handful were not in mint condition.

One day, Hotwheels came out and as the name implies all the focus had been on making them roll so much more friction-free as a more fun playable toy than the Matchboxes which just happened to have rolling wheels. A Matchbox would only roll a few feet or less but Hotwheels would go across the room, so much of the time not stopping until it did crash into something. Then they got the fast tracks for Christmas, and the whole novelty was because Matchboxes were everywhere by then, but nobody ever dreamed there could be a little car like this that was the least bit speedy. So it was a real game-changer and they flew off the shelf. I only ever added about a half-dozen Hotwheels to my carrying case which I would bring to my friends house where he had dozens of banged up Matchboxes he had been crashing along with my limited number of non-mint cars for a couple years. By that time silver US coins had then been discontinued, replaced by much less worthy metals, Matchboxes had risen to 55c but Hotwheels were over a dollar.

He would set up the tracks that covered the floor in his room, and his mom would let him keep it that way for weeks.

The next summer we did the same thing but by then we had basically outgrown them, we spent more time riding our bikes to the beach, fishing or skateboarding than playing with toys, even in the air-conditioning which had become much more common by then. People who had it were cooling to 80F (27C), it was such a luxury but quite costly for those paying the electric bill.

One day she picked up all the tracks and cars, put them in his closet with other less-utilized toys and they remodeled his room. Mine were in there somewhere and I didn't really think about it for a couple more years when I figured I should bring my cases back home even if I was not going to play with them any more, they were a pretty good collection.

Too late, she had already donated about half the closet to Goodwill, never to be seen again :(


>A lot of them were still in shock from the pre-war devaluation of the US dollar, where their parents' generation of private ownership of gold was first outlawed, confiscated and reimbursed at a "fair" price, before the devaluation could be accomplished

Thanks for your write up, this part about gold is an important historical piece IMHO.


I did not expect to read such a great story in this thread. Thanks for taking the time to write that. It was great.

With this it kind of brings back the memory of the Matchboxes having more involvement with the imagination, like where the child would visualize being in the car and driving it to destinations like they were adults, and sometimes all getting together in parking lots around Lego buildings. Of course all Lego had at the time was buildings.

You know what I mean where most of the time is spent with your hand on the hardtop of the toy car guiding it all around with proper motor noises in accompaniment :)

You feel like you're driving a brand new 1960 Jaguar over to the brand new McDonald's when you grow up. Which just appeared not far from the old Burger King, where they already had Whoppers. McDonald's were small burgers only, for many years before the Quarter Pounder came out but at least they were only 12c each so you could have more than one.

The king sitting on top of the sign was a jolly fat guy, but the gleaming tiled golden arches seemed like the kind of thing you would see at Disneyland.

By the time the 1964 Mustang came out it was so popular there was soon a Matchbox replica.

Walt Disney himself was probably not yet dreaming about building an attraction in Florida, although maybe his secret buying of swampland was already underway.

We felt so sorry for the "poor" kids in the relatively small city of Orlando, the only true "city" without a beach, how could their parents move them there? Well, one reason was to work at NASA where there was a Moon shot going on. But the small resort town of Cocoa Beach near Cape Canaveral was not an attractive enough destination for recruiting the most advanced engineers for a multi-year project of a lifetime, when they would mostly appreciate a more metropolitan lifestyle. So Orlando it was and they soon built the Beeline Expressway straight from the suburbs to Cocoa. It was high-toll low traffic at the beginning but everybody went 100+mph so they could commute to NASA and the cops didn't give tickets for the first few years when it was basically like a private highway for NASA people to get to the Moon sooner. The Sunoco stations where you could choose your own octane well above 100 R+M/2 allowed anybody to be filled up with base stock live blended using different levels of tetraethyl lead to their satisfaction, which really made a difference with big American V8 gasoline engines as well as high performance sports cars. Some of those Sunocos even made it into the self-serve era.

One more thing is, the Matchboxes would often go "off-road" into carpeted areas by hand, up and down furniture, etc and it was not that much different than the pavement when your imagination is doing most of the effort.

With Hotwheels, the car itself performed so well you didn't need that much imagination any more, it was not zero but you were also not imagining the same type things.

And there was no similarity at all between the carpeted areas and the places where Hotwheels would really roll.

But you didn't even have to grow up that much to realize there weren't going to be any brand new Ford Mustangs like they had in 1964, especially not as affordable, by the time you were old enough to get your license.

Too late for Boomers born in the second half of the '50's, at that "early" point in the the trailing edge, the huge cohort that was only a few years ahead was abundant enough that most everything phenomenal had already been spoken for as you go along, so kids and adults only a few years older are the ones that set the stereotype of the well-off Boomers as a whole born into a more prosperous America. There's still only so much to go around, those born in 1958 or later are so far out of the spectrum that it's a whole different generation, but it's been disappearing the whole time since its peak. Actually for those who are about 66 years old now, there was not but a small a fraction of the opportunity left as there was for those born about 1953 or so. With an even more dramatic difference in their ability to come out on the other side when the Nixon Recession came along, in the way it was orchestrated.

One generation doesn't really have any advantage over another due to any vague sinister events, even when crooked dishonest "leaders" like Nixon get elected and do maximum damage. It's really just the occasional or gradual currency devaluation, whether blatant or implied.

You really don't need anything more sinister than that to get us where we are now.

I still wish I had my old Matchbox collection which is probably worth about $500 a case now, even if only due to inflation :\


> Whereas a Hot Wheels is designed to race down those iconic orange tracks, and often feature wild customizations or complete fantasy builds, a Matchbox is more realistic and accurate.

This is exactly what I've noticed with a little one that loves toy cars. We often end up getting Matchbox because they're cooler and not meant to only rocket down a Hot Wheels track. Hot Wheels are too much fantasy these days, Matchbox is where it's at.


My dad kept a lot of his old hot wheels from the late 60s and what is fascinating is those orange tracks even from then still fit with tracks you can buy today. They've modified the design but they still connect.

Makes you think will what you build keep the same interface or at least backwards compatibility 50 years from now? Probably not and most wouldn't blame you. But it brought us a lot of joy to take things we bought in target that day and connect them to those old sets.


> Makes you think will what you build keep the same interface or at least backwards compatibility 50 years from now?

SMTP comes to mind.


What's neat about the tracks is that Mattel had a variety of toy lines compatible with them. They marketed a Hot Wheels variant called Sizzlers that had a tiny motor inside, powered by a small nickel-cadmium battery. You charged it up with a battery-powered charger called the "Juice Machine" (sold separately) and the motor would make the car go. There was also a line of electric trains called "Hotline" that would run on the orange tracks; these were also charged with the Juice Machine.

My nephew ended up getting all my Hot Wheels tracks, and yes, they were forward compatible with new tracks and with all his 1:64 cars. When he was four he would stage elaborate crash scenarios on them, which he called "challenges". I would talk to him in the voice of the Homestar Runner character Stinkoman (an alternate, anime version of Strong Bad), e.g. "That was an exciting challenge! I was excited by the challenge!" Whenever he was playing with his Hot Wheels and I was around, he would exhort me to "do the challenge voice again!"


As a kid I also liked them because they were heavier and felt higher quality for that reason.

My 4th grade teacher used the orange track to swat hands and backsides. The worst offender in class was taken to the book room and disciplined. I swear the both liked it. She also brought a refrigerator card board box in and set over him and his desk.

I had Hot Wheels orange tracks with loop-the-loops and stuff.

But also had the glow-in-the-dark fold out Matchbox City in a suitcase.


Hot Wheels has a ton of realistic cars if you want them. It's also legal to use them not on an official track.

There were Matchbox tracks too.

TBF Hot Wheels do both, but the realistic ones tend to be significantly more expensive, and hence mainly not bought by/for kids .

Have recent experience with both. Hot Wheels makes both replica and fantasy cars. IMO, replica Hot Wheels are better than equivalent Matchbox.

This article made me wonder what ever happened to Micro Machines. They just sort of dissappeared from the public consciousness. It seems like the brand (Micro Machines) was stopped from production, and its IP sort of died away when Galoob was bought by Hasbro [1]

I used to have a huge collection of them. My mom amazingly kept them around, and now my kids have a huge collection to play. What a present!

[1] https://en.wikipedia.org/wiki/Micro_Machines


I was older when they came out, but I loved them even though they were on the expensive side.

I still have a pencil case full of cars and its pretty much the only toy that I've managed to keep. I guess being small helped!


Same!! My mom still keeps one of my micromachines on the windowsill in the kitchen, it’s at least 30-35 yrs old.

Micro machines were awesome! I still remember the commercials with the fast talker.

It's funny how a random thing can date you so specifically, it seems like their heyday was only from 1987-1994 or so.


I think there was a consumer safety issue that made it hard for to hit their core demographic. iirc their small size got them a "5 and up" recommendation.

Or perhaps it was a consumer perceived safety issue. I notice parent these days seems very concerned about choking hazards compared to 20 years ago.

I had so many Micro Machines, and I've been wondering the same thing about their fate for years. I thought they were so much cooler than Matchbox or Hot Wheels. There were tons of Micro Machine airplanes too!

Growing up in the Eastern Bloc, it was such a joy to own/get an original Matchbox. Memories...

In my day, we had roughly 3 classes.

Tootsie Toy, which, originally, were either rough die cast or stamped metal. They were literally just hollow shells of cars with axles, in solid color. They were sold loose in a box next to the penny candy. These cars were small, 1" to 1.5" long. Tootsie Toy, later, really up'd their game. The cars were about twice as big as Matchbox/Hot Wheel.

Next were Matchbox, these were the "replicas". They had the normal sized cars, but they also had some King Sized, I was particularly fascinated by this truck and trailer pipe truck they had.

Then, there were Hot Wheels, which were mostly fantasy cars. Splittin' Image, Red Baron, the surf board truck, Jack Rabbit Special. I swear we had hundreds of feet of Hot Wheels track as a kid. And then they brought out the Sizzlers, electric, rechargeable cars. Those were a lot of fun. Also there were the Hot Wheels Heavyweight and the Chopcycles.

Oh, and I should also mention the Hot Wheel Factory. This was back when the toy companies had no compunction selling toys with open heating elements to children. Here you melted rubber-ish compound into an injection mold system where you'd place bases and wheels into the mold and squeeze molten rubbery plastic to make your own cars.

At the high end were Corgi, those were really nice. I had a very nice ambulance. The cars were hefty. But they were rare, not like Matchbox or Hot Wheels.

Trying to compete with Hot Wheels was Johnny Lightning. Known mostly for their elaborate race sets. Where Hot Wheels had things like the Super Charger (which had a pair of spinning wheels used to shoot cars out one end, very useful for loops), Johnny Lightning had a conveyor system. Kind of like a marble track, with cars.

Dinky had some really nice stuff, but they were very exotic. There was a small toy store near where I lived that had not just those, but another line that was very detailed construction equipment. It was all out of my price range as a kid, though. I was definitely wanting Dinky's Thunderbirds models.


The other brands were before my time, but my brother who was born in 1966 had a few. Other makers often made bigger cars, I'm guessing around 1:24 scale or so. Those ones were extremely strong and could withstand a lot of damage.

> Mattel is looking over its various intellectual properties and imagining a Scrooge McDuck–sized swimming pool of cash.

Pah, these small reporters with their small ambitions! Scrooge McDuck didn't have a "pool of cash", he had a whole silo-sized building filled with cash, and the "pool" that he used to swim in was merely the visible surface of it: https://www.duckipedia.de/images/archive/d/d3/20230517100725...


Also Scrooge’s cash was in the form of gold coins that appreciate in value as commodity gold does. If it were a silo full of fiat currency it would be depreciating with inflation!

Gold doesn't appreciate in value. It's an important distinction when considering investments. It tends to act as a store of value, that is it retains value. While the dollar price of gold goes up (now ~$2700 (!) as the dollar keeps imploding over time), that isn't the same as it appreciating in value. The dollar is losing value, gold is what is staying still in terms of value. And while that isn't always perfectly accurate (certainly gold sometimes varies upwards or downwards in value for various supply etc reasons), it tends to be mostly correct.

The reason it's an important distinction is because eg the S&P500 will tend to smash gold over time as a value generative asset (because gold is not a productive, generative asset; gold holds value, the S&P500 generates value (profit/growth/etc)).


yes, but... if you invested 1K USD in gold and 1K USDin a SP500 index fund in 1971, both of those investments would be worth the same dollar amount today.

perhaps that's an artifact of gold's recent spike in price, but perhaps the SP500 is also in the middle of a giant bubble.

https://www.macrotrends.net/1437/sp500-to-gold-ratio-chart

Go ahead, cherry-pick some other dates to tell the story you want!


From what I can tell, this tracks just the S&P500 index, but ignores dividends.

The S&P500 return with dividends reinvested since 1971 is $257 for every dollar invested. Gold is $8 for every dollar invested.

And that's with 1971 being the lowest gold price in 100 years and the current price being nearly the highest in 100 years.

For reference, the CPI inflation calculator puts inflation at 7.9x since 1971. So gold track inflation in the best case scenario.


> both of those investments would be worth the same dollar amount today

Only one of those investments would also have generated thousands of dollars of income in the meantime.


is there a gold to big mac index to track the valuation drift?

But better would be a swimming pool full of stock certificates.

He tried that; it wasn’t better. Though arguably only due to Scrooge’s naivety.

He probably got greedy and didn't stick to plain old boring index certificates and bonds.

Something I realized later was that gold is much denser than ducks. So Scrooge could not have dived into his silo of gold without injuries equivalent to diving onto a sidewalk. Ehh, it was still a great visual.

No, no, that's an explicit skill of his. A villain once steals his fortune with the goal of diving in line he does and just bounces off the surface, hurting themself.

People have noted this for some time and I think the comics even gave him a superpower where money can never hurt Scrooge.


Donald could be pretty dense at times.

Back in 1967 or 1968, my grandmother gifted me five or six Matchbox cars. As far as I remember, I was the first kid in my school to have the, and started off a huge craze among my friends. When Hot Wheels were introduced a year or two later, we saw them as flashy imitations, and I never had a Hot Wheel in my house until my wife started collecting them 30 years later.

One of those original Matchboxes was the bright red Jaguar XKE, a car I have never fallen out of love with (and managed to re-acquire a few years ago).


As an American growing up in the late 70s/early 80s, we called all die-cast metal cars “matchbox cars,” even though many (all?) of them were Hot Wheels. I never knew there were two competing brands.

Growing up in the 1960s we called them all Dinky Toys. Dinky was the best: they even had die-cast UFO SHADO interceptors and Space:1999 Eagles in the 1970s when I was too old for such things (but still secretly coveted them).

Joe 90 jet car!

Same. I also referred to all transforming robot toys as “gobots”

Gobots were Transformers for poor kids.

are you telling me that the rich kids never got to experience the excitement of an awesome robot transforming into... a rock?

https://gbwiki.shoutwiki.com/wiki/Rock_Lords_(toyline)


Gosh I shudder to think what the Eastern Euro kids had to settle for.

Growing up in a french speaking country, we'd call all ballpoint pens "bic".

Because of this:

https://fr.wikipedia.org/wiki/Bic_(entreprise)

Up to this day many still say, on a daily basis, say, a "bic bleu" (blue ballpen) or "bic noir" (black ballpen).

And virtually everyone french speaking calls a refrigerator (fridge) a "frigo".


In the UK, any ballpoint pen is commonly a biro for similar reasons.

Hoover, Cellotape, Pritt-Stick, Velcro, Coke, iPad, Google, WD40, Fairy liquid...

Some were so ubiquitous that I grew up not knowing some of the things we say are actually brands until I was older.


Goes even further than purely French speaking, we do the exact same thing in the Dutch speaking part of Belgium!

Same in my country with mechanical pencils called rotring

https://en.wikipedia.org/wiki/Rotring


I grew up in the Eastern block and I remember my grandma's set of Rotring mechanical pens (with ink) was promised to me the day I turned 18 but I so wanted that set when I was much younger (in fact at an age I was still playing with Matchbox cars). As I remember they were very finnicky and needed to be declogged quite frequently.

I was a proud owner of their Rapidiograph technical pens as a teenager. I didn’t realize they made mechanical pencils too.

In Australia cooler boxes are known as an Esky (chilly bin in New Zealand), Weber for charcoal barbecues, Texta for felt-tip pens – there's probably a whole lot more I'm not remembering.

In hungary trash bins are called "kuka" after the brand name of Keller und Knappich Augsburg (the makers of those nice orange robot arms) become genericized.

In the Netherlands, they call roller blades the extinct brand name: Skeelers.

Rollerblade is also a brand. Technically the generic term is "inline skate," but I don't recall it being very widely used.

I was puzzled when I sneezed in Germany and someone asked if I wanted a Tempo.

I was shocked when I first started participating in discussions on-line on international boards like this one, some 10+ years ago, and discovered that in America, you sneeze into a Kleenex and cut stuff with X-Acto knives.

Then again, we've been calling a certain class of shoes "Adidas" since 1990s, so I shouldn't be surprised by the phenomenon. Not to mention, I don't think anyone in Poland ever used the generic term for a photocopier - we all call it "ksero" machines (from Xerox).


I did grow up on the eastern block (not Poland) and we also called Adidas shoes a type of sneakers that could be a different brand, it was the style that we called them like that. There were a lot more genericized trademarks/eponyms. I can think of two more: one for Blue Jeans which sounded something like "blu Gee" (from blue jeans) and "Jeep" which we called any car that looked like a Jeep but of any brand.

X-Acto knives are a specific type of knives, builder's or craftsman's, not chef's.

Equally, a Bic is not any ball pen at all, but a specific inexpensive, usually faceted kind, AFAICT.

Xerox, on the other hand, were the original inventors of the particular photocopy process.


> X-Acto knives are a specific type of knives, builder's or craftsman's, not chef's.

Right, but that's still a quite large and generic product category, produced by many manufacturers and sold by many vendors - while "X-Acto" is a specific US brand of a specific US company.

> Equally, a Bic is not any ball pen at all, but a specific inexpensive, usually faceted kind, AFAICT.

Yeah, here we didn't call random ballpoint pens "Bic" - the name was used to refer to only to the specific brand of cheap and shitty orange pens that were easy to find anywhere and which no one wanted to use.

> Xerox, on the other hand, were the original inventors of the particular photocopy process.

Here it's long been a verb. You don't copy documents, you xero documents.


In Brazilian Portuguese:

* Cornstarch is called maizena

* Adhesive bandages are called bandaid

* Instant noodles are called miojo

* Yogurt sold in small pots are called danone

* Chewing gum is called chiclete (from Chiclets)

* Photocopies are xerox

* Bouillion is knorr

* Glass plates are pyrex

* Scooters are lambretta

* Soluble cofee is nescafe

* Sunglasses are rayban

And same goes for teflon, jacuzzi, velcro, tupperware, vaseline, botox, googling, ...etc, etc


I never realized Lambretta was actually a manufacturer until I moved to Europe and saw a store selling Lambrettas.

When I was a kid in Brazil everyone called all scooters Lambrettas, even though none of them were Lambrettas. They usually were... Vespas.

Now that I know it is actually rivalling companies, I wonder how sad Lambretta and Vespa companies are, with eveyrone calling their Vespa a Lambretta.


Funny enough, in Turkey, it's the other way around. Scooters are called Vespas, and actually none of them are Vespas.

The funniest of them all is durex.

In Brazil is the name and brand of adhesive tape. In Portugal is the name and brand of condoms.


Same with Mexico and Spain

* Chewing gum is called chiclete (from Chiclets)

This is probably derived from the Sapodilla / Chicle tree, and not the little square chewing gums.


I'm French and I didn't know that Maizena is a brand of cornstarch instead of a generic product called maizena... So that is why it I always thought it was so similar to cornstarch !

The Chiclets name is derived from the Mexican Spanish word "chicle", derived from the Aztec Nahuatl word "chictli/tzictli", meaning "sticky stuff" and referring to a pre-Columbian chewing gum found throughout Mesoamerica. This pre-Columbian chewing gum was tapped as a sap from various trees.

https://en.wikipedia.org/wiki/Chiclets#History


it took me a while to realize i've been calling "Adidas-y" by their brand name every time i wanted new shoes in Polish

I had this exact experience in the 90s, except I called them all Hot Wheels having no clue Matchbox existed. Shocking how much can change so quickly.

Related: there is a fun to watch YT channel hyper-specialized in diecast car races https://www.youtube.com/watch?v=vRMUZDVwmC0

The quality of toys seemed to be in steep decline after my generation. I had a collection of Ertl diecast tractors growing up, and the detail was spectacular. Occasionally I have seen the toys section in big box stores and it looks like Idiocracy in comparison.

I have a set of hand-me-down Matchbox and Hot Wheels cars I had growing up. There's an astounding difference between them and the newer ones my kids have been given. I actually use that difference as a lesson in workmanship to my kids. See, you can choose to make things cost less and take less material, but there's a tradeoff in quality....

There are a bunch of youtubers who restore Matchbox vehicles, eg https://www.youtube.com/user/pso316a/videos

Even as a child I preferred Matchbox over Hotwheels. I still buy a cool looking moving parts or construction vehicle if I find it interesting. Cool article!

Matchbox was certainly the gold standard when I was young (in France). I don’t recall ever hearing of Hot Wheels — maybe those were just in the US?

Funny, I’ve always thought the French Majorette were the best. Many of them had pretty good suspension which helped a lot in rolling across uneven ground.

Same here, because of that and some of the more extravagant models at "low coin" :)

maybe the Matchbox ones were more "desirable" at that time because they were imported? I can't remember anymore (this was mid- to late- 70s).

I've always thought Majorette and Bburago were higher-end than MatchBox. Maybe it was because of the scale (1:43 for Bburago vs 1:64 for MatchBox).

Hugged to death, or just geoblocking whole countries for no good reason? Getting a 403.

Geoblocked for me too, it happens to me fairly regularly. A bunch of sites seem to just ban the whole continent of Asia.

Matchbox were made of metal too, not mostly plastic with minimal metal like many of today's toys for children. I gave some of the ones my little brother and I played with in the early 1980s to my neighbor's kid last year. They were a little scratched and scuffed in places but that just added to the versimiltude. They had all the wheels and the hoods and doors and other moving parts still move and close.

I remember Matchbox cars and had a few. I mainly had Hot Wheels and a few off-brand toy cars. And I kept all my 1:64 cars in a carrying case with Fast 111s branding, another die-cast line by Kenner whose gimmick was tiny license plate decals on the rear of each vehicle, each with a random state and number.

But Matchbox really sticks out in my mind as the manufacturer of the die-cast Voltron toy that every kid wanted in the mid-1980s -- and only rich kids got; at $60 in 1985 or nearly $175 in today's dollars, that shit's steep. I did end up with the Panosh Place plastic Voltron. It was plastic, and the lions didn't combine in a show-accurate way to form Voltron, but I didn't care, it was Voltron.

These days, we have Transformers from Robosen that transform on their own and respond to voice commands -- so rich kids' Christmases are on a whole 'nother level now.


I had two legs of the die-cast Voltron that my rich, snotty cousin gave me when he lost the other pieces. They were so big and heavy and just so cool. That, combined with my thundercats dagger (that came free with my sweet thundercats underwear) made me the coolest kid on my schoolbus for like three weeks.


I still like to collect these. Something about small toy cars with intricate details really tickles me. I really like classic car lego sets too. Great read



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