If end means start, then why use this word?
Little endian is in reality little startian and big endian is big startian.
In fact, we could simplify this even further and just call big endian, startian and little endian, just endian.
It's also quite an old terminology which is not going to change.
If we could come up with a new terminology from the start we could find better options.
For example:
* Least/Most Significant First (LSF / MSF) * Low/High Address Least Significant (LALS/HALS)
Etc
If end means start, then why use this word?
Little endian is in reality little startian and big endian is big startian.
In fact, we could simplify this even further and just call big endian, startian and little endian, just endian.