In the startup world we are usually selling sizzle not steak, and Alain Delon was a master, not just for the caméra, but also in the courtroom, of the Reality Distortion Field.
Example: in the picture elsewhere in these comments, it may help to know that on our left is M Delon, charming Marianne Faithfull in the middle, while on our right, looking for all thé World as if he hopes Alain is not about to faire un kino, is none other than Mick frickin' Jagger.
Example: in the picture elsewhere in these comments, it may help to know that on our left is M Delon, charming Marianne Faithfull in the middle, while on our right, looking for all thé World as if he hopes Alain is not about to faire un kino, is none other than Mick frickin' Jagger.