Ignoring the hype, there are applications of ML that a suited for some general problems.
Would your product benefit from recommender systems, natural language input/output, image detection, summarization, pattern matching and/or analyzing large datasets?
If so, then maybe ML can help you out.
I'm of the opinion that if you need ML, you'll eventually realize it because the solutions to your problem you find will be served by applications of ML.
That's to say, while doing research, due diligence, etc, you will inevitably stumble upon approaches that use ML successfully or unsuccessfully.
Would your product benefit from recommender systems, natural language input/output, image detection, summarization, pattern matching and/or analyzing large datasets?
If so, then maybe ML can help you out.
I'm of the opinion that if you need ML, you'll eventually realize it because the solutions to your problem you find will be served by applications of ML.
That's to say, while doing research, due diligence, etc, you will inevitably stumble upon approaches that use ML successfully or unsuccessfully.