Most of DeepMind’s research is a cost-centre for the company. These press releases help justify the continued investment both to investors and to the wider public.
The effect of establishing oneself as the thought leader in a field is enormous.
For example, IBM's stock went up 15% the month after they beat Kasparov.
Most of DeepMind’s research is a cost-centre for the company. These press releases help justify the continued investment both to investors and to the wider public.