Our Browser options are currently all tied to one of the big AdTech companies:
* Safari is owned by Apple
* Edge is owned by Microsoft
* Chrome is owned by Google
* Firefox is partnered with Facebook/Meta
I guess technically there's Opera (owned by Chinese company Kunlun) and Brave (known for inserting affiliate links into stuff), which aren't any better.
In the future there might be Ladybird (where we'll have to see if Shopify wants something in return for their >=$100,000 investment), though that's pretty far off.
I know that maintaining a browser is a massive amount of work, but man, things are bleak. I guess that an OSS fork like Librewolf or Chromium is the best option these days.
They do have a "Privacy Preserving Ad Measurement" setting that's enabled by default. Just like Firefox, you can opt out of it, but it is opt-out - so same deal as with Firefox. Apple may be a lot better than others, but they're still doing tracking.
This is not tracking for Apple ads, this is the exact sort of thing that Firefox is experimenting with now, of providing a carrot to advertisers in the form of a means of measuring ad effectiveness without violating user privacy.
Apple turned on its equivalent of PPA by default in Safari and iOS back in 2021. Apple also runs ads in Apple News, which you cannot uninstall on MacOS.
* Safari is owned by Apple
* Edge is owned by Microsoft
* Chrome is owned by Google
* Firefox is partnered with Facebook/Meta
I guess technically there's Opera (owned by Chinese company Kunlun) and Brave (known for inserting affiliate links into stuff), which aren't any better.
In the future there might be Ladybird (where we'll have to see if Shopify wants something in return for their >=$100,000 investment), though that's pretty far off.
I know that maintaining a browser is a massive amount of work, but man, things are bleak. I guess that an OSS fork like Librewolf or Chromium is the best option these days.