That is exactly what I was hoping some people would want to do. I've made a page to catch e-mails of those interested, but I assume you didn't see it? (it's in the footer, basically very hidden)
I'm interested in speaking with you further (briefly!) if you don't mind! @acoyfellow on twitter
Edit: To answer you more directly- the "play" is that you are buying these 9 items, curated and hand picked by Me (click on the Me tab, it's supposed to be personal feeling, not scammy and ad like. I should maybe throw a pic of myself?)
I look at the Girlscouts of America as inspiration.. They aren't selling something they made themselves, they just sell something good. I always buy cookies from the girls who I know- my bosses daughter or a friends niece.. Therefore I was hoping that I can use my existing personal network of people who already know and trust me, to start selling cool shit!