>I'm frankly shocked that Apple hasn't done this yet
My guess is that Apple has basically decided the pro market for anything is not worth their while. Apple makes virtually all their money from mass consumer products like the iPod and iPhone. The spectacular growth in those segments has been paired with a steady decline in Apple's interest in servers, desktops, pro video, pro photography, etc. Good for shareholders no doubt, but I think it's sort of a shame.
My guess is that Apple has basically decided the pro market for anything is not worth their while. Apple makes virtually all their money from mass consumer products like the iPod and iPhone. The spectacular growth in those segments has been paired with a steady decline in Apple's interest in servers, desktops, pro video, pro photography, etc. Good for shareholders no doubt, but I think it's sort of a shame.