@nerd_in_rage -- we originally started with purely text as an approach. You can see one of our older blog posts here where we talk about the simplicity and clarity afforded by "Just use text":
http://blog.cleartrip.com/2007/03/10/a-picture-says-a-thousa...
Over time, however, we changed our minds a little bit. And we were driven, in no small part, by the rapid shift to web consumption on post-PC devices. We explained our thinking in another blog post:
Over time, however, we changed our minds a little bit. And we were driven, in no small part, by the rapid shift to web consumption on post-PC devices. We explained our thinking in another blog post:
http://blog.cleartrip.com/2011/01/20/testing-an-all-new-navi...