No doubt in my mind: campy, perfunctory, self-mocking. Please recall how "nerd" material was treated before the 2000s,
I don't remember comic books being "nerd" material before the 2000s (like say computers or computer programming). They were "children's" material, and for whatever reason the market moved toward older teens and adults. The main comics weren't written/illustrated to be "campy, perfunctory, self-mocking", though an adult may have regarded them that way. Similar story with videogames.
> I don't remember comic books being "nerd" material before the 2000s (like say computers or computer programming)
I'm not sure how comic books got into this. But comics were definitely for nerds: basically, socially-inept people who did things like reading instead of going out to parties. Computers were not central to the definition of nerd.
Comics had quite a lot of breadth to them even before the 2000s. Consider Footrot Flats, which no self-respecting city nerd from America would have known of, but which two generations of Australian and New Zealander farmers grew up reading.
I don't remember comic books being "nerd" material before the 2000s (like say computers or computer programming). They were "children's" material, and for whatever reason the market moved toward older teens and adults. The main comics weren't written/illustrated to be "campy, perfunctory, self-mocking", though an adult may have regarded them that way. Similar story with videogames.