People make decisions based on whats in it for them.
Not oh this website looks great so I will buy from that company. Sames thing with logos, people think oh I need a great logo, no you don't you need a great product (offer).
Most businesses can just grab a $30 template from themeforest, that more than covers the design part of their website needs.
I used to custom design websites, I know it definitely was not adding any value to my customers businesses.
Of course for some audiences design is super important and of course usability for web apps etc. I think it can help build trust and get people to stay for a few more seconds to check out your site if they are browsing.
But your average small business, two people care about the design, the business owner and the web designer.
Not oh this website looks great so I will buy from that company. Sames thing with logos, people think oh I need a great logo, no you don't you need a great product (offer).
Most businesses can just grab a $30 template from themeforest, that more than covers the design part of their website needs.
I used to custom design websites, I know it definitely was not adding any value to my customers businesses.
Of course for some audiences design is super important and of course usability for web apps etc. I think it can help build trust and get people to stay for a few more seconds to check out your site if they are browsing.
But your average small business, two people care about the design, the business owner and the web designer.