Thank you for sharing that! I am definitely part of the HN group think that tends to be irked by mass marketing- mainly because of baggage from the past of false advertising. However, I do agree that getting the non-IT geek's attention is what would actually move the needle for political action. I was amused (mostly surprised) to see a billboard while driving down the 110 in LA. More importantly, it led to a cool discussion with my non-tech wife who now appreciates your guys' brand more. :)
As frustrating as it is, even great products don't sell themselves. I find much, if not most marketing for subscription-based services pretty scummy, but it's not like it has to be, and I'd much rather see physical ads than how most stuff gets surreptitiously slipped into my surveillance-capitalism-sponsored life.
