Ferrari's value is driven more by merchandising than by car sales. Even if a hypothetical Apple car did well, that wouldn't drive billions in sales of Apple branded jackets, hats, luggage, shot glasses, etc.
Ironically this was something Apple used to be good at but they killed off all the fun things with apple branding on them, now all you get is two campus exclusive shirt designs.
I'd love some retro apple "lifestyle" gear, throwback porsche racing jacket would be clutch right now with the yoots
I never understood why each of the flagship Apple stores don’t have custom merch.
I’ll admit that I’ve stopped at plenty of Apple stores while traveling, simply because they’re nearby. They’re usually in very nice locations for tourists (5th av, grand central station, etc) and I can totally see them dramatically improving brand appeal and catering to fanboys with localized tee shirts or Apple Watch bands or polishing cloths or any number of other gimmicks.
Oh and their retro stuff would sell out in an instant. Their 80s stuff was cool.
