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Accumulating a critical mass of users is nigh-insurmountable when you don’t own the platform. But also it’s not the only challenge: sustenance is. Google and Apple operate their app stores because they get a lot of value out of them—both because they make their platforms more useful, and because of their absurdly high taxes. But a third-party website that’s essentially just a link aggregator, how is it going to make money? The only realistic ways (advertising/sponsored listings, or charging subscriptions to either side of the marketplace) increase the critical mass required drastically, far beyond what’s realistic.

And indeed, there have been multiple attempts at something like this, because it is something people want—but there’s just no money in it, and so they’ve all failed.



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