I'm a consultant turned agency, but a side project was instrumental to business growth.
I built Doggypedia.org as a side project, I grew it to 100,000+ organics/month without backlinks or technical BS.[0] I wasn't able to monetize it. It actually made negative profit after hosting expenses.
But the case study was enough to attract the attention of a seed stage startup. I grew them from 0 to 1,500,000 organics/month and added ~100k paid customers [1]. This growth enabled them to raise a Series B from A16z.
This case study led to working with brands like ClickUp.
I built Doggypedia.org as a side project, I grew it to 100,000+ organics/month without backlinks or technical BS.[0] I wasn't able to monetize it. It actually made negative profit after hosting expenses.
But the case study was enough to attract the attention of a seed stage startup. I grew them from 0 to 1,500,000 organics/month and added ~100k paid customers [1]. This growth enabled them to raise a Series B from A16z.
This case study led to working with brands like ClickUp.
[0]https://contentdistribution.com/0-to-116k/
[1] https://contentdistribution.com/seo-case-study/