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https://newsroom.unsw.edu.au/news/science-tech/our-brains-re...

An important statement in the article is this...

>“As the decision of what to think about is made, executive areas of the brain choose the thought-trace which is stronger. In, other words, if any pre-existing brain activity matches one of your choices, then your brain will be more likely to pick that option as it gets boosted by the pre-existing brain activity.

If you observe con men, politicians, and advertisers, they'll commonly use precursors to pre-prime the pump in influencing what you'll agree to.



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