This is not for everyone, but I host my family photos myself, most recently with this: https://piwigo.org/. I have been doing this since 2007 (started on a different software, called "gallery". Was able to migrate from gallery2 to gallery3 and now piwigo), and so far no major issues. Advantage: I can easily share photos with family, no need for iCloud, Facebook, or indeed any service- they just need a web browser on their desktop computer or phone.