Looks intriguing, although I don't know if Smirnoff deserves to be #2 for Vodka. It would be interesting to see how the sentiment analysis works and why influences the score.
Yeah what we're seeing from the data is folks are passionate about the brands they love (alcohol especially).
The score is influenced by positive mentions of that brand. Brands are lower on the list because they have less % of positive mentions than other brands.