I think the article points out that there are no easy wins at all. Sure, you could try to update the compression algorithm any time it gives a small, easy win (and as others have pointed out, his approach to comparing algorithms is debatable)
The interesting part of the article to me is: okay, now that we have a better compression option, how do we deploy it to an existing ecosystem? And suddenly we're looking at a 4 year migration path!
The interesting part of the article to me is: okay, now that we have a better compression option, how do we deploy it to an existing ecosystem? And suddenly we're looking at a 4 year migration path!
No easy win at all.