Depends on use case and which tools you’re using today but we try to make gains everywhere we can.
In pricing, we try to simplify by ditching the tables and anchoring around one metric.
For engineers, our documentation is decent and updated regularly. We try to have a performant API, support the integrations you’re most likely to use and include a versioning system with our transactional email.
For marketing, we built our editor around a text-based interface and make it highly customizable. We also take the pain out of having to test across multiple platforms.
For product teams, we offer templates that cater to specific touchpoints in the SaaS lifecycle.
Across all of that we offer unlimited team seats so you can actually have your entire team onboard and technical support for when things don’t work as expected or you have questions.
We create slack connect channels with any team that needs one (we have almost 1,000) and try to provide fast, technical support.
I like it because it's easy. I'm not sure what the alternatives are, but I have the sense they'd all be more complex and more annoying to use (even if they might be cheaper).
