If you don't have kids, or none of your close family do, there's no reason you would be aware of the brand, but if you do they're astonishingly popular and almost impossible not to be aware of :-)
> PAW Patrol is a Canadian computer-animated children's television series
> The series has been sold to TV networks in over 160 countries.
> In 2016, the season two episode "Pups Save a Mer-Pup" was nominated for Best Animated Television/Broadcast Production for Preschool Children in the 43rd Annie Awards. As of 2023, PAW Patrol has received twenty five Canadian Screen Award nominations with twenty wins.
https://en.wikipedia.org/wiki/PAW_Patrol
> PAW Patrol is a Canadian computer-animated children's television series
> The series has been sold to TV networks in over 160 countries.
> In 2016, the season two episode "Pups Save a Mer-Pup" was nominated for Best Animated Television/Broadcast Production for Preschool Children in the 43rd Annie Awards. As of 2023, PAW Patrol has received twenty five Canadian Screen Award nominations with twenty wins.