The counterargument is that the sales process may not be optimized for total revenue. It may be optimized for commissions. And, the people controlling the entire sales process, including online marketing, are the sales department. I only have anecdotal experience with this, but enough so that I think it's a contributing factor.
> The counterargument is that the sales process may not be optimized for total revenue. It may be optimized for commissions.
In theory, companies' commission plans are supposed to be optimized for total profit (vice revenue). That's really hard to do.
Not the least of the reasons for this is that the people who work on commission can be quite creative in maximizing their personal goals, such as commissions, 100-percent-club junkets, etc.
