I feel the same about Radio France (the radio public broadcaster here in France, equivalent to BBC Radio + BBC Sounds). They've been pushing their app more and more, and now RSS feeds correctly list the episodes, but if you try to download one from a few months ago you just get an ad to download the app. No thanks.
Does Radio France generate revenues in other French-speaking countries with the same content? It feels like the BBC is trying to maximise revenue but expectations for consumers locally and overseas are going to be very different. Blocking loopholes hurts the local users more.
French public broadcasters are ad-supported, they don't have to separate local and overseas websites/apps/revenue logic. I've seen another comment about the BBC having ads for other BBC content; I already get ads in my Radio France podcasts (just the one before the proper content), and they're dynamic, so they surely change them depending on where you listening to maximize revenue. Probably the same type of dynamic advertising I get when listening to US podcasts with inverted French-speaking ads.
The Rock feed by Radio France is among my favorites online music radios. I don't use smartphones and don't like to keep a browser running just to listen to music, so I extracted the URL and use it into whichever player I have available.