I guess I am a little skeptical about the market. First, I have to believe it is rare that an individual would need a super computer. Besides, any individual that actually needs one is probably going to build his/her own. Businesses might want these on a large scale, but then why market it as a personal computer?
Lots of scientists, engineers, and finance people could use these. It's personal in the sense that it's used by one person, not that people would buy it for personal use.
Also, it doesn't really matter whether you build or buy; either way all the cost is in the Tesla card and NVidia gets their money.