The politics of this are interesting. 3D movie and game content restores some of the exclusivity lost by amateur/phone content.
I'm not convinced that's a good bet. YouTube and especially TikTok exploded by going in the opposite direction.
But it's a move that could integrate Apple's movie and audio software, high end hardware (Studio and Pro), content studio ambitions, and now Vision Pro as a consumption device.
There's a lot more money in lowering the cost of entry to a new ecosystem than raising it. That's how the App Store exploded and drove iPhone sales, and how Amazon has a unicorn business just from self-publishing.
Going for the high end can work too, as long as the content and product are good enough. But it's a much tougher challenge.
I'm not convinced that's a good bet. YouTube and especially TikTok exploded by going in the opposite direction.
But it's a move that could integrate Apple's movie and audio software, high end hardware (Studio and Pro), content studio ambitions, and now Vision Pro as a consumption device.
There's a lot more money in lowering the cost of entry to a new ecosystem than raising it. That's how the App Store exploded and drove iPhone sales, and how Amazon has a unicorn business just from self-publishing.
Going for the high end can work too, as long as the content and product are good enough. But it's a much tougher challenge.