The only thing silly here is your comment, which essentially gives the least charitable interpretation of TFA possible. You're reacting to a position the author doesn't hold by interpreting the writing as if it's far more demanding and extreme than it is.
I'm going by their checklist. None of these things are values of quality, they are at best non-sequitur and at worst often negative. The degree of demand or extremity doesn't matter, a mild dose of "use software only thousands of other people use" isn't good advice either.
I allow that there may be something philosophically fulfilling here, or an attempt to correct for certain unavoidable ills of complexity (if a a poor attempt), but again that's an incredibly, incredibly narrow thing to talk about presented as ubiquitously applicable.
