Actually I disagree strongly. It's primary because blame shifting. You know, "no on got fired for buying IBM". Also, to confirm a C-execs "vision". He can always say "<big firm> agrees with this too".
> Also, to confirm a C-execs "vision". He can always say "<big firm> agrees with this too".
This is the crux of it. GP described the process but not the reasoning. Consultancy come in to help management push a vision. One or two VPs may not be able to get their vision but if one of the big 4 supports them it will likely be easier to get buy in.
