As a Gen-Xer, I can assure you capitalism was a dirty word for longer than that.
But that dislike has thus far had zero apparent effect on the complete domination of capitalism and corporatism over the public sphere.
Instead, what we largely see is huge capitalistic corporations draping themselves in an anti-capitalist aesthetic which consumers seem perfectly happy to accept. Every time you go to the store and buy a jar of "homestyle" marinara sauce or order a bo-ho wall hippie-esque wall decoration off Amazon that was made in a factory in China, you are demonstrating anti-capitalist style but profoundly capitalistic values.
> As a Gen-Xer, I can assure you capitalism was a dirty word for longer than that
In certain circles, but (assuming America) certainly not approaching a majority[1].
> Instead, what we largely see is huge capitalistic corporations draping themselves in an anti-capitalist aesthetic which consumers seem perfectly happy to accept.
I think it's too difficult to avoid this stuff as a consumer. Hell, even farmer's markets are mostly run by big corps now. But from the labor side, I think it's making a difference. Almost no one in their twenties is trying to climb the corporate ladder or put in effort at their big corp jobs. As soon as generations that were bought in to careerism retire, I think things will shift.
