They should be fined the profit that they made from the feature. All of it, plus an additional percentage as punitive damage. Nobody said they should have their entire annual profit garnished, their corporate charter revoked, their CEO arrested, or their headquarters raided by the Wagner Group. Sheesh.
The problem is that the threatened fine is nowhere near the anticipated profit. So there is a rational incentive to ignore the law.
> Nobody said they should have their entire annual profit garnished, their corporate charter revoked, their CEO arrested, or their headquarters raided by the Wagner Group. Sheesh.
Read the other comments here and you will see a number of people saying those things should happen (ok maybe not the one about the Wagner group...).
The problem is that the threatened fine is nowhere near the anticipated profit. So there is a rational incentive to ignore the law.