I actually feel bad for these guys. They put trust in a supposedly professional,albeit somewhat slimy seeming with the pushing ebay auctions on the corporate Twitter account, marketing firm and this blows up over Christmas weekend.

I worked with a really terrible marketing and pr firm myself when I was working for a small startup years ago. We were featured in the NYT, but our PR firm misrepresented us in such an insane way we could only conclude the firm didn't even know what we were doing. It turned what should have been a coup for us into a massive blow to our business.