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Attorneys General, likely. Amazon would be found selling stolen goods, told to clean up, they wouldn’t, and there’d be a kerfuffle and suddenly it would be one of the items that is harder to list (try listing Milwaukee cordless equipment on Amazon now for example).


Obviously that technique doesn’t work, as Amazon just patches up the hole and nothing else.

So you’ll be unable to buy serialized deodorant, but toothpaste will still be “off the truck”.

You need an actual consumer law with teeth that gets enforced, not one-off AG litigation.




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