It will be interesting to see the analytics of the sale in a long term model, and see if there is a long tail, or if it's just a stubby tail. Like many, I hope that it is long. But this is currently on a single website, and not through a major distribution channel (one of the initial appeals). If he gets the content onto other services, then I imagine the tail would be longer. He should get it on Netflix, etc, if a true long tail is desired.