I work in UX and I can tell you the people managing these design teams have never even heard the term 'Big-O' much less understand it; in my sphere I find they are mostly interested in boosting engagement metrics on whatever new feature will get them sooner promoted before they exit to the next company and do the same thing.
Create maligned reward system, get maligned work. It's not like our field doesn't have resume driven development, and honestly why would you do anything else? Doing good work for your employer only pays if it literally pays. If your employer and the market rewards launching features, products, and making metrics go up then why toil away needlessly making money for someone else?
I love this idea, but my outlook is grim.