It takes an awful lot of work to be the sixth most impressive thing Scoble (or the New York Times, or Techcrunch, or $PICK_A_GATEKEEPER) will see this week. It takes much, much less work to offer a better user experience than a) an Excel spreadsheet sent over email, b) having your office manager act as the endpoint to a REST API, or c) doing anything involving actual paper. These are frequently the competition in underserved markets.

There's a million fun, valuable, important problems to solve out there which you go grow old and die without ever reading about on a Valley blog.