Why? The cover story for App Store is that it's supposed to protect consumers, but then the consumer searches for an app literally by name, and the first hit is a completely different app that paid for an ad. How is that protecting consumers?
Moreover, Apple added App Tracking Transparency, where the cover story is privacy, but coincidentally ATT has at the same time caused people to switch more to Search Ads, because third party ads have become less effective as a result. There's a conflict of interest here.
Why? The cover story for App Store is that it's supposed to protect consumers, but then the consumer searches for an app literally by name, and the first hit is a completely different app that paid for an ad. How is that protecting consumers?
Moreover, Apple added App Tracking Transparency, where the cover story is privacy, but coincidentally ATT has at the same time caused people to switch more to Search Ads, because third party ads have become less effective as a result. There's a conflict of interest here.