Yes it does. The problem is explaining the purpose of Truecrypt and it's use to the audience of those who read mainstream press articles such as written by Pogue. If the incorporation of encryption is not as slick as the rest of the product experience then it won't be used.
I don't mind my recipes for oatmeal cookies falling into the wrong hands. But the new junior food scientist at Coca-Cola who decided to store a copy of the secret recipe on their Dropbox folder so they can do some testing at home might be forewarned of this problem. Or for a real world example, the poster a few comments below who stores student grades on a Dropbox folder. I cringe.
I don't mind my recipes for oatmeal cookies falling into the wrong hands. But the new junior food scientist at Coca-Cola who decided to store a copy of the secret recipe on their Dropbox folder so they can do some testing at home might be forewarned of this problem. Or for a real world example, the poster a few comments below who stores student grades on a Dropbox folder. I cringe.