Exactly. Consumers are now choosing products and which companies to support based on values they see that company (and companies' leadership) stands for. The older generation maybe don't see that but it is clear trend: your story as a company must match what your customer's world view.
So this Cloudant news just show that their values don't match world view of majority developers / hackers / libertarians and as result of that they should not expect to be very popular on hacker news.
I was not trying to say that it the fact. Actually, I should not mentioned developers - because that is very broad term.
The observation from different blogs and posts is that business practices of company in question is not well received by hackers community. Now the key question here is what is modern definition of "hacker".
I claim that our society (at least online society) seems to define hacker as a person who has values which are not compatible with business practices of certain companies.
So this Cloudant news just show that their values don't match world view of majority developers / hackers / libertarians and as result of that they should not expect to be very popular on hacker news.