I don't understand what's so hard about this problem - if you have a platform that's impacted by bots and scalpers, and if you want to do the right thing, or give the appearance of doing the right thing with almost no cost to yourself or your business, you should release your product in a fair lottery with reasonable purchase limits.
You have plenty of time before the product is released to register and verify everyone. You completely avoid traffic issues. Accounting is easy - you'll sell out when you run the lottery. You'll build a reputation for releasing inventory fairly and without causing undue stress on your customers, and avoid the suspicion that you're in cahoots with the scalpers (looking at you, Ticketmaster).
I'm accustomed to stressing out over concert tickets and struggling to get gaming consoles, and have a deep hatred of scalpers and the platforms that enable them, but I had no idea that scalpers were ruining the educational/hobby markets too. That seems really low.
You'd have a lot more time to find and boot them prior to running the lottery. Assuming you didn't/couldn't detect them, at least you spare your users the anxiety and inconvenience of the on-sale while they get screwed.
You have plenty of time before the product is released to register and verify everyone. You completely avoid traffic issues. Accounting is easy - you'll sell out when you run the lottery. You'll build a reputation for releasing inventory fairly and without causing undue stress on your customers, and avoid the suspicion that you're in cahoots with the scalpers (looking at you, Ticketmaster).
I'm accustomed to stressing out over concert tickets and struggling to get gaming consoles, and have a deep hatred of scalpers and the platforms that enable them, but I had no idea that scalpers were ruining the educational/hobby markets too. That seems really low.