A tiny bit with their in App revenue split which Facebook tries to avoid. Although I doubt paying for it make much difference. You can tell Tim Cook and Apple, just like HN hate Facebook and Ads ( Which they have to backtrack and state they dont hate ads ). It is an ideology crash.

No, it is not an ideology crash. Apple is perfectly fine serving their own ads for which they are building a targeting profile.

It is an incentive crash. Apple tried iAds before and it didn't work as they couldn't do good personalised ads, this is them keeping the advantage just for them and getting good PR.

Apple is not a saint in this, not even a single bit.