Not for nothing, but full fare economy can often be more expensive than discounted biz tickets. Having an actual conversation telling the VC to cool it might have ended up saving you more money.
So you're positing that it's in a significant % of cases possible to fly business at less cost than economy? If so, you'll need to back it up, because it's a very bold claim to make.
full fare economy will mean fully refundable and changeable with no fees etc. discounted business/first class will be just like discounted economy - not refundable, and not changeable w/o fees - the latter can definitely be cheaper if you don't mind the constraints.
