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> yet 50 million people still choose to pay $12/mo for YouTube Premium.

Yes, because de facto YouTube has no viable competitors, so I am not feeling that analogy.

If I want to watch YouTube videos specifically, I have to go to YouTube. People don't use YouTube because they necessarily like the experience of how YT does things, they use it because it has the content users want. Browsers aren't like that. Both Firefox and Chrome on a high level provide the exact same content.

Sidenote: adblockers and such are nice, but, as others have pointed out alread, non-tech savvy users won't bother. And the situation on mobile devices and smart TVs (which account for a growing percentage of YT consumption) have a pretty non-simple adblocker story (or non-existent, if we are talking about using native YT app on a mobile network).



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