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Here's the one I have always touted:

They could build themselves to be the independent alternative to conglomerates.

They could be the alternative, offering services above and beyond the browser. I think their VPN service has been a modest success for them. I'd love for them to have moved into the same space as say, 1Password and other cloud based services of that nature. They are the independent 3rd party that works on all platforms. That is what I think their position could be. They're a trusted entity with known good track record of caring about privacy and their users, why wouldn't they move into markets where its a natural extension of this is a win?



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