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personally I focus on negative reviews.

But then you have to grapple with whether or not the bad review is true or not(i.e a competitor posting it). In those cases it's best to focus on places where the reviewer's reputation can be checked.

i.e. all those review sites that let anyone review are more or less worthless. But a blog post by someone with hundreds of posts is a lot more likely to be a real story.



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