Sadly, not everyone has the determination, tenacity or communication skills to drum up the necessary attention.

Corporations have learned that, with the vast majority of people, you just have to fob them off until inertia kicks in.

The irony is that the victim in this case probably wouldn't have been a problem if they hand handled here a little more professionally in the first 24hrs. Given all that was at stake as they entered a funding round that valued them at $1.3bn, Chesky should have gone to see her in person the minute he became aware of the situation and put her straight into a five star hotel while he organized and paid for a complete deep clean, fumigation, redecoration, refurnishing and whatever else it took to soften her. Then he should have tactfully proposed that he give her a reasonable sum, perhaps ten grand, in return for her signing an NDA.

In three or four days he would have saved his company from $100m in longterm damage, possibly much more if this starts a meme of wariness about Airbnb that derails their IPO plans.