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I'm gonna use one of those examples that irks me personally. Do we really need 19 different formulations of fabric softener available in another 15 different scents from 12 different manufacturers?

I'd say it's a solved problem. Make - dunno - 3 different formulations (normal, sensitive, extra soft?), and provide the scents as small and separate ampules, and let the user mix and match the apple and cinnamon, and make the place smell of a bloody apple pie after a load of laundry for all you care. People are usually already familiar with those, and have their preferences, plus it would even be fun to experiment, and make one's own blends.

Anyway.... What I wanted to say is that I hate having too much choice (especially artifical one), and I specifically hate choice paralysis.

And I'm writing this as an European. Finding myself in search of a cereal, and ending up in a typical USican giant isle consisting just of a cereals is my idea of an nightmare. I thank the FSM for Lidl existence.



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