In this example, the fundamental problem with the original set of statements is that they are not true.
The problem is that the copywriter works at an organization that has contemptible business practices. Given that state of affairs she could either:
1) Tell the truth and produce a highly cynical document that would cost her job plus blowback.
2) Tell lies (the original version), causing blowback and probably costing her and several others their jobs.
3) Write a bunch of pleasant-sounding meaningless nothings (the final version) which fulfills her assignment of writing a value statement free of both lies and brutal honesty. Interestingly, on a meta level, this is actually a very honest document, as it ends up reading "We have no values."
The problem is that the copywriter works at an organization that has contemptible business practices. Given that state of affairs she could either:
1) Tell the truth and produce a highly cynical document that would cost her job plus blowback.
2) Tell lies (the original version), causing blowback and probably costing her and several others their jobs.
3) Write a bunch of pleasant-sounding meaningless nothings (the final version) which fulfills her assignment of writing a value statement free of both lies and brutal honesty. Interestingly, on a meta level, this is actually a very honest document, as it ends up reading "We have no values."